When the world was busy ranting about how India & China are the next economic superpowers, I don’t think any of us had ever imagined that 2008 would spell out doom to all the self-pampering we were planning to indulge into, without a cautious blink!
Dream cars have run out of fuel and dream homes suddenly look better in dreams only.
In all this chaos & panic in the country. Suddenly being employed has become a bigger reason to smile than a 6-figure salary. Everyone apart from a few lucky professions like law, teaching & matrimony, get up each morning hoping they come back home still employed. It’s like a battle to support yourself. In such a scenario what happens to ‘marriage’? Does a marriage suddenly seem like more of a responsibility than bliss? Does this US triggered crisis call upon us to stay single till the dust settles?
In India, Marriage is larger than life itself! It’s a bright and colorful moment, which is spun for two hearts by a million more. It is this enthusiastic involvement of everybody from family & friends to the caterer & decorator that gives the occasion its effervescent flavor. What is a sacred bond between two people is clearly also a lucrative industry for a lot of dependent families. So how has this recession affected the matrimonial industry, choices and marriages itself?
I saw a lot of information from matrimonial sites floating in cyberspace, but it’s an interesting report by Shaadi.com that caught my eye. It stated:
- India has over 49 millions users logged onto the Internet.
- The current size of the organized online matrimonial business stands at Rs 140 crore (roughly around …crazy amount in dollars!!! )
- The search for a life partner has not seen a slump. People are looking at either postponing their wedding or keeping it low key. There has been a 17% rise in searches & 10.5% rise in registrations in the month of October.
- Contrary to popular belief, Search for professionals from volatile industries like IT & Telecom, Finance and Investment Banking has increased by 10%, 5% and 8% respectively.
- The number of grooms looking for working women professionals as their spouses has shot up by almost 15%.
- NRIs comprise 30% of Shaadi.com’s member base. With promising careers in a still secure Indian economy, not many Indian women are looking to move abroad after marriage.
- The online matrimonial industry, with over 48% users into matrimonial searches, is expected to reach 20.8 million registrations by 2010-2011 and will safely stay unfazed by the current turmoil.
Money or no money, the one thing that clearly & thankfully stands out here is that that emotional attachment & companionship are definitely recession proof and will never run out of style!
Dream cars have run out of fuel and dream homes suddenly look better in dreams only.
In all this chaos & panic in the country. Suddenly being employed has become a bigger reason to smile than a 6-figure salary. Everyone apart from a few lucky professions like law, teaching & matrimony, get up each morning hoping they come back home still employed. It’s like a battle to support yourself. In such a scenario what happens to ‘marriage’? Does a marriage suddenly seem like more of a responsibility than bliss? Does this US triggered crisis call upon us to stay single till the dust settles?
In India, Marriage is larger than life itself! It’s a bright and colorful moment, which is spun for two hearts by a million more. It is this enthusiastic involvement of everybody from family & friends to the caterer & decorator that gives the occasion its effervescent flavor. What is a sacred bond between two people is clearly also a lucrative industry for a lot of dependent families. So how has this recession affected the matrimonial industry, choices and marriages itself?
I saw a lot of information from matrimonial sites floating in cyberspace, but it’s an interesting report by Shaadi.com that caught my eye. It stated:
- India has over 49 millions users logged onto the Internet.
- The current size of the organized online matrimonial business stands at Rs 140 crore (roughly around …crazy amount in dollars!!! )
- The search for a life partner has not seen a slump. People are looking at either postponing their wedding or keeping it low key. There has been a 17% rise in searches & 10.5% rise in registrations in the month of October.
- Contrary to popular belief, Search for professionals from volatile industries like IT & Telecom, Finance and Investment Banking has increased by 10%, 5% and 8% respectively.
- The number of grooms looking for working women professionals as their spouses has shot up by almost 15%.
- NRIs comprise 30% of Shaadi.com’s member base. With promising careers in a still secure Indian economy, not many Indian women are looking to move abroad after marriage.
- The online matrimonial industry, with over 48% users into matrimonial searches, is expected to reach 20.8 million registrations by 2010-2011 and will safely stay unfazed by the current turmoil.
Money or no money, the one thing that clearly & thankfully stands out here is that that emotional attachment & companionship are definitely recession proof and will never run out of style!
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